Antipoda

Without a track record or a target audience (backed by data), early stages of the Piccolo PR partnership were all about testing the waters — finding the right messaging, and audience and media to build the brand for the long term, not only get the quick wins.

Tapping into the Piccolo PR’s media toolkit, and harnessing the popularity of big-names in the media we were able to generate extensive coverage that worked to build trust- the sales increased immediately.

Meanwhile, high-end TikTok trending content drove link clicks and UGC-style videos showcased authenticity.

Fast forward to June 2023 and the Piccolo PR has well and truly put Antipoda on the map. Compared to the early days, the brand has seen an 645% increase in ROAS, 683% increase in purchases, and, overcoming the initial hurdle, a 372% increase in conversion rate.